B. Akerlund talks more about the video in a documentary for Swedish TV channel SVT…
In the opening shot of the video, Madonna is on a bed and the world is ended.
The original article continues below:
How do you dress Madonna—that inveterate fashion changeling, that master of reinvention, that brightly burning star now on her third decade of pop icon-hood—for her next move? How about her next video, in which she busts many a move? In the case of B. Akerlund, who styled the Queen of Pop for her video for “Ghosttown,” premiering tomorrow from her March release Rebel Heart—which features such tracks as “Bitch I’m Madonna” (as if you needed reminding)—you take the runways’ military-cum-bandleader-meets-Victoriana trend and you run long. Really long.
Madonna said via email…
It was magical. It perfectly represented the vibe that we wanted to bring to the video.
Of the Chrome Hearts leather greatcoat replete with billowing train, Akerlund ays…
The silhouette and feel is real rock ‘n’ roll.
Laurie Lynn Stark, co-owner of Chrome Hearts…
It’s always inspiring to work on a special project with an artist as creative as Madonna.
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