Madonna and daughter Lola unveil Material Girl’s Fall 2013 marketing campaign featuring international performer, Rita Ora. For the back-to-school season, Rita takes to the streets of London, starring in her debut fashion campaign, “Material Girl Hits London.”
As a girl, as a fan, as a woman, anything really… To be handpicked by Madonna and her incredibly cool daughter Lola was probably one of the biggest compliments I’ve had in a while.
That’s a very strong movement. Those women are very powerful. They’re really iconic.
To be part of such a family is so iconic.
Clad in Material Girl apparel, footwear and accessories, Rita was photographed at iconic London locales such as Buckingham Palace, Big Ben, the London Eye and atop a double decker bus. Rita is one of the latest music protégées from Jay-Z and Roc Nation. Selected by Madonna and her daughter Lola, Rita joins past spokespeople Georgia May Jagger and Kelly Osbourne as the face of the junior brand, available exclusively at Macy’s and macys.com in the United States.
Rita Ora commented on her Material Girl campaign…
[The shoot] has been an amazing Material Girl tour around my hometown, London, taking loads of pictures, dressing up and having fun.”
Material Girl means fashion, it means confidence. It means belief, inspiration and the freedom to really express yourself.
I don’t think Material girl follows trends… we make trends.
Material Girl is available at Macy’s.
Have a look at the first images featuring Rita Ora…
Big thanks to Iconix and Material Girl