Madonna’s debut clothing line, which was formerly only sold in the U.S., will now be available internationally. The pop music icon’s range of juniors apparel, footwear and accessories will launch for the spring 2011 season through various Hudson Bay Company (HBC) retail locations throughout Canada, according to a press release circulated to the media on December 13.
HBC, one of Canada’s leading fashion retailers, announced that it has entered into a multi-year license agreement to manufacture and distribute “Material Girl” clothing and accessories in Canada through its 91 stores. This is the first license outside of the U.S. for “Material Girl” and marks the beginning of an international expansion strategy for the brand.
Madonna’s “fast fashion” junior collection was launched exclusively at the U.S. department store Macy’s this past August. The collection was designed in collaboration with Madonna and her 13-year-old daughter Lourdes, along with Iconix Brand Group’s in-house fashion department. The fashion line is a 50-50 joint venture project between Iconix Brand Group and Madonna and her manager Guy Oseary. Gossip Girl star Taylor Momsen serves as the brand spokesperson.
The 80s-inspired line, which comprises grunge meets glam rock pieces like bodysuits, rompers, skinny sequin leggings and faux leather cropped biker jackets, is very affordable. Jewelry ranges from $14 (10 euros) to $36 (27 euros), while clothing ranges from $15 (11 euros) to $58 (43 euros).
Browse the “Material Girl” collection HERE
Here’s the official Press Release:
MG ICON, the joint venture between Madonna and Iconix Brand Group, Inc., (Nasdaq: ICON) announced today its first international partnership with Hudson’s Bay Company (HBC or the “Bay”) for its junior brand, Material Girl. The Material Girl collection of apparel and accessories will be exclusively available in all Bay doors this spring 2011.
This is the first license outside of the United States for “Material Girl” and marks the beginning of an international expansion strategy for the brand. The “Material Girl” collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group’s in-house fashion department.
HBC, one of Canada’s leading fashion retailers, has entered into a multi-year license agreement to manufacture and distribute “Material Girl” clothing and accessories in Canada through their 91 Bay stores.
Lanie List, Chief Merchandising Officer, Iconix, stated, “The creation and launch of the Material Girl brand was a success in the United States and we are thrilled to expand into Canada. HBC is the premier retailer in Canada and we are pleased to partner with them on this exciting expansion endeavor. This is the first in a series of new partnerships we plan on announcing for MG Icon properties.”
To add excitement for the launch of Material Girl, key styles will be available for the upcoming holiday season. The full collection of tops, dresses, jackets, denim, shorts, footwear, and handbags will launch for the spring 2011 season.
“Material Girl” is a fast-fashion junior collection that launched exclusively in Macy’s stores in the United States in August 2010.
Source: The Independant and PRNewswire
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